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The Digital Edge

Weekly updates with expert insights, Google Ads strategies, PPC tactics, and digital marketing trends.

Welcome to The Digital Edge, your source for digital marketing insights that actually make an impact. Here, we break down the latest trends in Google Ads, PPC strategies, and online growth tactics so you can stay ahead of the competition. Whether you’re a business owner, marketer, or just eager to learn, you’ll find actionable ideas and expert perspectives to sharpen your digital edge.
PPC Strategies

The Hidden Gold in Search Terms Reports: Finding Optimization Opportunities

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May 29, 2025 No Comments
PPC Strategies

Why Google’s Smart Bidding Still Needs a Human Touch

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May 29, 2025 No Comments
PPC Strategies

How to Audit Location Targeting for Wasted Spend

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May 29, 2025 No Comments
PPC Strategies

Are Branded Campaigns Worth It for Small Businesses?

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May 29, 2025 No Comments
PPC Strategies

The Psychology of Ad Fatigue: When to Refresh and What to Change

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May 29, 2025 No Comments
PPC Strategies

Troubleshooting Conversion Tracking: 7 Things Most Advertisers Miss

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May 29, 2025 No Comments
PPC Strategies

What Happens to Your Ads When a Competitor Boosts Their Budget?

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May 29, 2025 No Comments
PPC Strategies

How to Evaluate the Real Intent Behind High CTR Ads

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May 29, 2025 No Comments
PPC Strategies

Single Keyword Ad Groups (SKAGs) in 2025: Dead or Just Misunderstood?

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May 29, 2025 No Comments
PPC Strategies

Granular Targeting Without Granular Budgets: How to Stretch a Small Ad Budget

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May 29, 2025 No Comments
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Been in the game for years and still picked up new Been in the game for years and still picked up new tactics from the course. That’s the difference when it’s built by someone who actually runs campaigns daily. 💻🔥 #googleadstraining #ppcgrowth
From lesson to launch—Lena got her e-commerce ad From lesson to launch—Lena got her e-commerce ads live the same day. That’s what happens when learning meets execution. 🛍️📈 #ecommercemarketing #googleadstips
Zero to confident in a week. Tyrell went from tota Zero to confident in a week. Tyrell went from total Google Ads beginner to building campaigns on his own. Let’s go. 💪 #digitalmarketingjourney #learngoogleads
Landed her first paid search role and used the cou Landed her first paid search role and used the course examples in the interview. That’s the type of real-world training I’m talking about. 🚀 #ppcjob #googleadscourse
Carlos was spending thousands with no return. We c Carlos was spending thousands with no return. We cleaned up the campaigns, and now his plumbing business is generating leads efficiently. 🔧💧 #localbusinessmarketing #googleadswins
Brittany’s dealership is now pulling in leads fo Brittany’s dealership is now pulling in leads for under $30. Lowest CPL in years—highest volume in months. 🚗💰 #automotivemarketing #googleadsresults
Erica's seller leads are now converting consistent Erica's seller leads are now converting consistently—and she’s closing multiple deals every month off her ads. That’s how you scale a real estate business. 🏡📲 #realestatemarketing #leadgendoneright
We restructured Jonathan’s campaigns by product We restructured Jonathan’s campaigns by product line, and now his ROAS is up 200%. B2B doesn’t have to be boring—or expensive. 📦📈 #b2bmarketing #ecommercegrowth
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