Course Content
What Are Google Ads?
Master the fundamentals of Google Ads, including its importance, advantages, and campaign types. Learn how to set clear goals and understand the auction system to create impactful and results-driven campaigns.
0/5
What are Google Ads?
05:35
Advantages Of Using Google Ads
02:39
Different Types Of Google Ads Campaigns
04:41
Setting Goals & Objectives
03:09
Intro To The Google Ads Auction System
03:29
Understanding Google Ads Structure
Gain a clear understanding of the structure of Google Ads campaigns, from account setup to ad groups and keywords. Learn how to organize your campaigns effectively for optimal performance and efficient management.
0/6
Account Structure (Campaigns, Ad Groups, Keywords, Ads, etc.)
04:28
Understanding Concept Of Campaigns
05:12
Understanding Concept Of Ad Groups
03:51
How To Structure Campaigns Effectively
02:57
The Hierarchy Of Google Ads Settings
06:19
The Role Of Keywords
04:22
Case Studies
0/5
The Numbers Don’t Lie
04:52
Real Estate Case Study
03:13
Car Dealership Case Study
04:52
HVAC Case Study
03:43
Live Event Case Study
03:27
Key Metrics
Dive into the essential metrics that drive success in Google Ads campaigns. Learn how to analyze performance data effectively and use key metrics to optimize your advertising strategy.
0/10
Clicks: Definition & Importance In Measuring Ad Performance
05:06
Impressions: Understanding What Impressions Represent
04:09
Click-through Rate (CTR): Calculation, Significance, & Benchmarks
03:31
Cost Per Click (CPC): Definition, Calculation, & Factors Affecting
03:21
Conversion: Definition & Tracking Conversions In Google Ads
04:33
Conversion Rate: Calculation, Importance, & Optimizing For Higher Rates
05:53
Cost Per Conversion (CPA): Calculation & Analyzing Campaign Efficiency
03:19
Return on Ad Spend (ROAS): Definition, Calculation, & Measuring Campaign Profitability
05:18
Quality Score: Factors Influencing Quality Score & Its Impact On Performance
05:02
Ad Rank: Explaining The Concept Of Ad Rank & Its Role In Ad Placement
03:39
Campaign Budget
Learn how to effectively manage your Google Ads campaign budget to maximize results while staying cost-efficient. This topic covers budgeting strategies, setting limits, and optimizing ad spend for better ROI.
0/5
Setting Campaign Budgets: Daily Budgets vs. Lifetime Budgets
03:44
Budget Planning: Allocating Budget Across Campaigns & Ad Groups
04:26
Budget Adjustments: Modifying Budgets Based On Campaign Performance
03:34
Budget Optimization Techniques: Maximizing ROI Within Budget Constraints
04:14
Budget Forecasting: Estimating The Impact Of Budget Changes
05:10
Bidding
Understand the fundamentals of bidding in Google Ads and how it impacts your campaign's performance. This topic covers bid strategies, setting bid amounts, and optimizing bids to achieve your advertising goals.
0/8
CPC Bidding: Definition & How It Works In Google Ads
03:22
Manual Bidding: Setting Bids Manually At Keyword/Ad Group Level
03:30
Automated Bidding Strategies: Intro To The Concept Of Automated Strategies
03:49
Target CPA Bidding: Setting Bids To Achieve a Specific CPA Goal
05:07
Target ROAS Bidding: Setting Bids To Achieve a Specific ROAS Goal
03:18
Enhanced CPC Bidding: Combining Manual Bids With Automated Adjustments
03:27
Bid Adjustments: Modifying Bids Based on Device, Location, Time, etc.
03:24
Bid Strategy Reports: Analyzing Bidding Performance & Adjusting Strategies Accordingly
03:09
Networks (Where Ads Are Shown)
Explore the various networks where Google Ads can be displayed, including Search, Display, Video, Shopping, and App networks. Learn how to choose the right network to align with your campaign goals and reach your target audience effectively.
0/7
Search Network: The Concept of Search Ads
03:20
Display Network: Overview of The Google Display Network & Ad Formats
05:43
Video Network: Video Ad Placements on YouTube & Other Partner Sites
03:04
Shopping Network: Intro to Google Shopping & Product Listing Ads
02:53
App Network: Exploring Mobile App Advertising Options & Placements
05:14
Network Selection: Choosing The Right Networks For Your Goals
04:56
Network Targeting Options: Refining Ad Targeting Based on Network Selection
04:34
Understanding Keywords
Delve into the fundamentals of keywords in Google Ads and their critical role in connecting your ads with the right audience. Learn how to research, organize, and optimize keywords to enhance campaign relevance and performance.
0/5
Importance of Keywords In Google Ads
03:25
Different Types of Keywords (Broad Match, Phrase Match, Exact Match, etc.)
03:33
Keyword Relevance & Its Impact on Ad Performance
03:44
Keyword Intent & Understanding User Search Behavior
03:48
Keyword Relevance To Landing Page Experience
05:23
Keyword Research
Master the art of keyword research to identify high-performing keywords that align with your campaign goals. Learn tools, techniques, and strategies to uncover valuable keywords and drive targeted traffic to your ads.
0/5
Importance of Keyword Research in Campaign Planning
05:00
Tools & Resources For Keyword Research
04:45
Generating Keyword Ideas Based on Target Audience & Industry
03:30
Evaluating Keyword Search Volume & Competition
02:55
Long-Tail Keywords & Their Benefits
05:45
Keyword Planning
Learn how to effectively plan and organize keywords to align with your campaign objectives. This topic covers strategies for grouping keywords, balancing search volume with relevance, and creating a structure that maximizes performance.
0/4
Organizing Keywords Into Logical Groups & Campaigns
02:52
Ad group & Campaign Structuring Based on Keyword Themes
03:16
Using Keyword Planning Tools to Refine Keyword Selection
04:06
Balancing Keyword Relevance & Search Volume in Planning
03:59
Match Types
Understand the different keyword match types in Google Ads and their impact on targeting and performance. Learn how to use match types effectively to control which searches trigger your ads and optimize your campaigns.
0/2
Explanation of Different Match Types (Broad Match, Phrase Match & Exact Match)
07:32
Best Practices For Using Match Types Effectively
06:01
Negative Keywords
Discover the importance of negative keywords in Google Ads and how they help refine your campaign targeting. Learn strategies to exclude irrelevant traffic, improve ad relevance, and optimize your ad spend.
0/4
Understanding The Concept & Importance of Negative Keywords
03:16
Identifying Irrelevant or Unwanted Search Terms
03:17
Adding Negative Keywords At Campaign & Ad Group Level
04:26
Monitoring & Refining Negative Keyword Lists
03:16
Keyword Research – Finding Keywords
Learn the process of finding effective keywords to drive targeted traffic and improve your Google Ads campaigns. This topic covers tools, techniques, and strategies to identify high-performing keywords that align with your goals.
0/3
Using Keyword Research Tools To Identify Relevant Keywords
06:23
Expanding Keyword Lists Based on Target Audience & Industry
03:04
Refining Keyword Selection Based on Relevance & Search Volume
04:01
Keyword Research – Spy on Competitors
Gain a competitive edge by learning how to research and analyze your competitors' keywords. This topic covers tools and strategies to uncover competitor insights and use them to enhance your Google Ads campaigns.
0/3
Analyzing Competitor Ads & Landing Pages For Keyword Insights
03:14
Utilizing Competitor Research Tools To Uncover Competitor Keywords
02:11
Incorporating Competitive Keyword Analysis Into Campaign Planning
03:01
Keyword Planning – Using The Buyer’s Funnel
Learn how to align your keyword planning with the stages of the buyer’s funnel to target users effectively at every step of their journey. This topic covers strategies for selecting keywords that guide potential customers from awareness to conversion.
0/3
Understanding The Buyer’s Journey & Its Relation to Keyword Planning
02:47
Mapping Keywords to Different Stages of The Funnel (Awareness, Consideration, Conversion)
07:34
Creating Targeted Ad Campaigns Based on Funnel Stages
08:29
Keyword Planning – Volume & Cost Estimates
Learn how to use keyword volume and cost estimates to plan effective Google Ads campaigns. This topic covers tools and strategies to balance budget considerations with keyword performance potential.
0/3
Estimating Keyword Search Volume & Trends
03:34
Analyzing Keyword Competition & Expected Bid Costs
02:58
Balancing Keyword Competitiveness With Budget Constraints
03:33
Calculating Initial Max CPC bids
Learn how to calculate initial maximum cost-per-click (Max CPC) bids for your Google Ads campaigns. This topic covers strategies and formulas to determine the optimal starting bid to maximize performance while staying within budget.
0/3
Determining Initial Bid Amounts Based on Keyword Competition & Budget
02:43
Understanding Bid Adjustments Based on Keyword Performance
04:25
Setting Bid Limits to Control Campaign Spending
04:53
Quality Score
Understand the importance of Quality Score in Google Ads and its impact on campaign performance. This topic covers the factors influencing Quality Score, how it affects Ad Rank and CPC, and strategies to improve it for better results.
0/4
Importance of Quality Score
04:24
Factors Influence Quality Score (Relevance, Expected CTR, Landing Page Experience)
05:56
Improving Quality Score Through Keyword Optimization & Ad Relevance
03:48
Monitoring & Analyzing Quality Score Performance
04:21
Ad Rank
Learn the fundamentals of Ad Rank in Google Ads and its role in determining ad placement and performance. This topic covers the factors influencing Ad Rank, its impact on CPC, and strategies to optimize it for better visibility and results.
0/2
Significance of Ad Rank In Ad Placement
04:17
Components of Ad Rank (Bid Amount, Quality Score, Ad Extensions, etc.)
04:26
Dynamic Search Ads Settings
Explore the settings and features of Dynamic Search Ads (DSAs) in Google Ads and learn how to use them to reach a wider audience. This topic covers setup, targeting options, and best practices for optimizing DSAs.
0/1
Understanding How Dynamic Search Ads Use Website Content Instead of Keywords
03:47
Setting Up Your Ad Groups
Master the process of setting up ad groups in Google Ads to organize your campaigns effectively. This topic covers structuring ad groups, aligning them with keywords and ads, and strategies to enhance targeting and performance.
0/3
Importance of Ad Groups in Google Ads
04:05
URL Customization At The Ad group Level
04:23
Monitoring & Managing Ad Groups For Optimal Performance
04:56
Ad Rules
Learn the rules and best practices for creating effective ads in Google Ads campaigns. This topic covers ad copy guidelines, compliance with Google’s policies, and strategies to maximize ad performance while adhering to the rules.
0/2
Ad Rules & Their Purpose
03:16
Ad Rule Types
03:56
Principles of Successful Text Ads
Master the principles of creating successful text ads that capture attention and drive results. This topic covers the essential elements of effective ad copy, tips for improving relevance, and strategies to maximize engagement and conversions.
0/5
Headlines & Descriptions Character Limits
02:17
Key Elements of Effective Text Ads
03:52
Writing Compelling Headlines & Descriptions
04:16
Incorporating Keywords & Relevant Info In Ads
03:17
A/B Testing/Optimizing Text Ads For Better Performance
04:14
Bidding Strategies & When To Use Them
Explore the various bidding strategies available in Google Ads and learn how to choose the right one for your campaign goals. This topic covers the purpose of bidding strategies, their benefits, and when to use each to maximize performance and ROI.
0/4
Understanding Bidding Strategies in Google Ads
03:11
Manual Bidding vs. Automated Bidding
03:14
Selecting Appropriate Bidding Strategies Based on Campaign Goals
02:49
Monitoring & Adjusting Bidding Strategies For Better Results
03:21
Automated Bidding Strategies
Explore the power of automated bidding strategies in Google Ads and how they use machine learning to optimize performance. This topic covers the various automated bidding options, their benefits, and when to use them for specific campaign goals.
0/5
Max Clicks
03:49
Max Conversions
03:19
Target CPA (Cost Per Acquisition)
05:50
Target ROAS (Return on Ad Spend)
05:17
Target Impression Share
03:53
Manual Bidding Strategy (Enhanced CPC)
Explore the Enhanced CPC (Cost Per Click) manual bidding strategy and how it combines manual control with automated adjustments. Learn how Enhanced CPC optimizes bids to drive conversions while maintaining flexibility in your campaigns.
0/4
Explanation of Manual CPC (Cost Per Click)
02:43
Advantages & Drawbacks of Manual CPC
03:00
Setting Manual Bids at the Keyword/Ad Group Level
02:52
Monitoring & Adjusting Manual Bids For Better Performance
03:14
Campaign Start & End Dates
Learn how to set campaign start and end dates in Google Ads to align with your marketing goals. This topic covers the importance of scheduling campaigns effectively and strategies to maximize impact during specific timeframes.
0/4
Defining Campaign Start & End Dates in Google Ads
02:46
Scheduling Campaigns Based on Marketing Objectives or Promotions
03:38
Setting Up Date Ranges For Seasonal Campaigns
05:15
Managing Campaign Duration & Budget Allocation
02:38
Location Targeting
Master the art of location targeting in Google Ads to reach the right audience in specific geographic areas. This topic covers strategies for setting up location targeting, refining your approach, and optimizing campaigns for local and global audiences.
0/3
Location Targeting Options in Google Ads
03:09
Geographical Targeting Based on Countries, Regions, Cities, or Custom Areas
04:32
Advanced Location Targeting Options (Radius Targeting, Location Exclusions, etc.)
03:20
Audience Types
Explore the different audience types available in Google Ads and learn how to use them to connect with your ideal customers. This topic covers strategies for building, targeting, and optimizing audiences to improve campaign relevance and performance.
0/4
Intro To Different Audience Types in Google Ads
03:13
Demographic Targeting (Age, Gender, Income, etc.)
03:55
Affinity Audiences & In-Market Audiences
07:42
Re-Marketing & Customer Match Audiences
06:32
Ads Schedule
Learn how to set up and manage ad schedules in Google Ads to ensure your campaigns reach the right audience at the right time. This topic covers strategies for optimizing ad delivery based on user behavior and campaign goals.
0/4
Understanding Ad Scheduling & Its Benefits
03:01
Setting Up Ad Schedules Based on User Behavior & Campaign Goals
03:13
Adjusting Bid Modifiers For Different Times & Days
02:59
Analyzing Performance Data For Ad Scheduling Optimization
03:33
Ad Rotation
Understand the concept of ad rotation in Google Ads and how it impacts the delivery and performance of your ads. This topic covers the different ad rotation options, their benefits, and strategies for optimizing ad rotation to achieve better results.
0/3
Explanation of Ad Rotation Options in Google Ads
04:20
Optimizing Ad Rotation For Performance Testing & Ad Diversity
03:47
Using Ad Rotation Settings To Control The Display Frequency
04:06
Sitelink Extensions
Discover the power of sitelink extensions in Google Ads and how they can improve ad visibility and click-through rates. This topic covers the setup, best practices, and benefits of using sitelinks to enhance the user experience and drive more conversions.
0/3
Intro To Sitelink Extensions & Their Benefits
03:59
Best Practices For Choosing Sitelink Text & URLs
03:17
Monitoring Sitelink Performance & Making Adjustments
02:51
Callout Extensions
Learn about callout extensions in Google Ads and how they can enhance your ads by highlighting key information. This topic covers the setup, best practices, and benefits of using callout extensions to boost ad visibility and engagement.
0/2
Understanding Callout Extensions & Their Role in Ad Campaigns
02:17
Best Practices For Writing Effective Callout Text
03:14
Call Extensions
Discover how call extensions in Google Ads can enhance your ads by providing a direct way for users to contact you. This topic covers the setup, best practices, and benefits of using call extensions to drive customer interactions and conversions.
0/2
What Are Call Extensions?
02:41
Tracking & Measuring Call Extension Performance
03:39
Structured Snippet Extensions
Learn about Structured Snippet Extensions in Google Ads and how they can add valuable, structured information to your ads. This topic covers the setup, best practices, and benefits of using structured snippets to highlight key features or aspects of your products and services.
0/2
Definition & Purpose of Structured Snippet Extensions
02:51
Types of Structured Snippets (Amenities, Brands, Courses, etc.)
03:34
Lead Form Extension
Learn about Lead Form Extensions in Google Ads and how they allow you to collect leads directly from your ads. This topic covers the setup, best practices, and benefits of using lead form extensions to capture user information and drive conversions.
0/2
Overview of Lead Form Extensions & Their Benefits
02:57
Customizing Lead Form Fields & Submission Process
03:39
Promotion Extensions
Learn about Promotion Extensions in Google Ads and how they help highlight special offers or discounts in your ads. This topic covers the setup, best practices, and benefits of using promotion extensions to attract more clicks and drive conversions.
0/2
What Are Promotion Extensions?
02:55
Best Practices For Showcasing Promotions Effectively
03:35
Price Extensions
Learn about Price Extensions in Google Ads and how they allow you to display your product or service prices directly in your ads. This topic covers the setup, best practices, and benefits of using price extensions to attract clicks and improve conversions.
0/2
What Are Price Extensions?
03:46
Benefits of Displaying Product or Service Prices Directly in Ads
03:05
Location Extensions
Learn about Location Extensions in Google Ads and how they help drive local traffic by displaying your business address, phone number, and a map to potential customers. This topic covers the setup, best practices, and benefits of using location extensions to improve visibility and drive in-store visits.
0/2
What are Location Extensions?
04:46
Managing Multiple Business Locations With Location Extensions
05:04
Image Extensions
Explore the benefits of Image Extensions in Google Ads and how they allow you to enhance your ads with visually appealing images. This topic covers the setup, best practices, and advantages of using image extensions to increase engagement and improve ad performance.
0/2
What are Image Extensions Benefits
04:09
Type of Images Recommended
05:51
Billing
Understand the billing process in Google Ads, including setting up payment methods, managing invoices, and optimizing your budget for cost-effective campaigns. This topic covers key billing features, best practices, and how to ensure smooth payment management for your ad campaigns.
0/3
Managing Payment Settings & Invoices
03:33
Overview of Billing Process, Thresholds & Payment Methods
04:17
Google Ads Credits
04:02
Conversion Tracking
Learn the importance of conversion tracking in Google Ads and how it helps measure the effectiveness of your campaigns. This topic covers setting up conversion tracking, analyzing results, and optimizing campaigns based on conversion data to improve ROI.
0/5
Importance of Conversion Tracking in Measuring Campaign Success
02:48
Different Types of Conversions (Website, Phone Calls, App Downloads, etc.)
02:27
Offline Conversions
03:42
Customizing Conversion Settings (Value Tracking, Conversion Attribution, etc.)
06:34
Google Tag Manager
06:03
Bonus – Getting The Job
Learn proven strategies for landing your next paid search role, from crafting a standout resume to navigating job platforms and acing interviews. This topic covers essential resume-building tips, where and how to find the best PPC job opportunities, and effective interview preparation techniques that will help you confidently showcase your skills and experience to future employers.
0/4
Overview of the Job/Salary
03:45
Resume Tips
04:51
Search for Google Ads Jobs
04:24
Interviewing Tips
03:42
Bonus – Google Ads vs Facebook Ads
Understand the key differences between Google Ads and Facebook Ads, and learn how each platform can effectively serve your marketing objectives. This topic covers the strengths, targeting capabilities, costs, and best use cases of each channel, helping you determine the most suitable strategy for your business goals.
0/1
What is the Difference Between Google and FB Ads?
07:42
Bonus – Performance Max
Explore Google's Performance Max campaigns, designed to maximize conversions and streamline campaign management using automation and AI. This topic covers how Performance Max works, when and why to use it, best practices for setup, and strategies for optimizing your campaigns to achieve the best results across all Google Ads placements.
0/1
What is PMax?
05:15
Bonus – Let’s Build a Google Ads Campaign
Follow along step-by-step as we create a Google Ads campaign from scratch. This hands-on, practical walkthrough shows you exactly how to set up, structure, and launch an effective campaign. By seeing the entire process in action, you'll gain the confidence and skills needed to build successful Google Ads campaigns on your own.
0/3
Part 1: Pre-Build Strategy
09:08
Part 2: Building the Campaign
11:41
Part 3: Performance Tracking & First 30 Days
06:53
Bonus – Let’s Get Google Certified
Confidently prepare to pass all Google Ads certifications with comprehensive quizzes covering every concept from Google's certification exams. This topic provides targeted practice to ensure mastery, clear explanations, and the tools you need to guarantee success on your certification journey.
0/4
Google Ads Search Certification
01:30:00
Google Ads Display Certification
01:30:00
Google Shopping Ads Certification
01:30:00
Google Ads Video Certification
01:30:00
Google Ads Masterclass

Discover why Google Ads is a cornerstone of online advertising and how it helps businesses connect with the right audience. This lesson explores its role in driving measurable results and growing your online presence.

What You Will Learn:

  • The significance of Google Ads in the digital marketing landscape.
  • How it supports targeted advertising and measurable ROI.
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