Google Ads for Home Service

Learn how a local HVAC provider generated a 28x return on their digital advertising.
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Generating Profitable HVAC Leads with Google Ads

By strategically leveraging Google Ads tailored to the competitive HVAC industry, this local provider transformed a modest ad spend into nearly 3,000 high-quality leads and substantial new business opportunities. The refined, data-driven approach provided the company with precise insights and predictable results, enabling accurate revenue forecasting, smart reinvestment, and a remarkable 28x return on their investment—ultimately changing the trajectory of their business growth.

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$29,000

Ad Spend

2,836

Qualified Leads

$816,000+

Net Profit

28x

ROAS

Our Vision
At Nerd Out Digital, we understand the unique demands HVAC businesses face in a competitive local market. We leverage targeted Google Ads campaigns to drive highly qualified leads directly to HVAC providers. Our team consistently measures, analyzes, and optimizes campaign performance, ensuring HVAC companies receive predictable lead volumes and strong ROI.

This approach empowers HVAC businesses to forecast future revenue with accuracy, confidently scale operations, and thrive.

The Strategy
We implemented an advanced, yet highly targeted Google Ads strategy specifically designed for HVAC service providers, significantly increasing profitable lead generation and revenue predictability.
  • Precision geographic targeting
  • Seasonal keyword strategies
  • Conversion-focused landing pages
  • Call and form lead tracking
  • Negative keyword management
  • Strategic forecasting for growth
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Google Ads Performance

See the real Google Ads dashboard results showcasing exactly how our strategies performed.

Performance Max for Visibility
By strategically utilizing Google’s Performance Max campaigns, we significantly boosted visibility across multiple ad channels, ensuring our client appeared prominently in places their competitors overlooked. This innovative approach brought in leads others simply missed.
Elite Offline Conversion Tracking
Our advanced offline conversion tracking didn’t stop at clicks or form submissions—we tracked leads all the way through to completed HVAC installations and sales. This elite tracking allowed our client to clearly understand the exact ROI of every advertising dollar spent.
Cost Per Lead at Just $31
In the highly competitive HVAC industry, efficiently acquiring leads is essential. Our precisely targeted Google Ads strategy produced exceptional results, generating high-quality homeowner leads at an impressive cost of just $31 each—far below typical industry averages.
4.9/5

Excellent 4.9 of 5 stars rating

Based on 5,000+ real users reviews

We went from slow seasons to steady bookings—Zach’s ads keep our schedule full.
Jessica F.
Office Manager
His campaigns delivered real homeowners, not tire-kickers. Total difference.
Steve R.
Operations Manager
Best leads we’ve ever had—high intent, ready to hire, and local.
Tim D.
Sales Manager
Zach helped us cut our cost per lead in half and double our jobs.
Maria C.
Customer Experience Lead
We finally stopped wasting money on ads that didn’t work—his system is dialed in.
Eric W.
Owner & Technician
Every week the phone’s ringing, and it’s quality traffic. That’s all thanks to Zach.
Lauren B.
Marketing Coordinator

Trusted by 10,000+ Marketers

Learn the exact strategies we use to generate leads and revenue across industries—step-by-step.

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