Google Ads for Live Events

Discover how a short two-month campaign generated an extraordinary 24x return.

How Digital Ads Drove Massive Event Revenue

Leveraging strategic Google Ads designed explicitly for live-event ticket sales, this major auto show event experienced extraordinary success, selling over 14,000 tickets in just two months. The precision-targeted campaigns provided deep insights into audience behavior and purchasing patterns, empowering event organizers to forecast attendance accurately, confidently plan future events, and achieve an outstanding 24x return on investment—setting a new benchmark for digital marketing in event management.

$15,000

Ad Spend

5,710

Ticket Orders

$371,150

Revenue Generated

24x

ROAS

Our Vision
At Nerd Out Digital, we recognize the critical importance of reaching event attendees at precisely the right moment. We specialize in crafting powerful, event-focused Google Ads strategies that directly drive ticket sales and attendance.

With our approach, live events coordinators  can confidently forecast future business, scale their operations, and experience sustained profitability.

The Strategy
We developed a tightly focused Google Ads campaign specifically optimized for event ticket sales, delivering rapid, cost-effective results.

Google Ads Performance

See the real Google Ads dashboard results showcasing exactly how our strategies performed.

41% of Searchers Clicked Our Ads
Capturing attention for a live event requires precise targeting and compelling ad messaging. Achieving a remarkable 41% click-through rate shows how our tailored Google Ads strategy effectively resonated with audiences actively seeking event information.
Clicks at Only $0.51 Each
Efficient budgeting is crucial for promoting live events, especially when maximizing attendance on a limited timeline. With an average cost per click of just $0.51, our optimized campaign drove large volumes of highly engaged visitors without inflating costs.
Cost per Ticket Order: $2.58
Turning clicks into tangible ticket sales at an exceptionally low cost demonstrates the real power of focused digital advertising. Our ability to achieve a cost per lead of just $2.58 per ticket order illustrates how effectively our campaign attracted committed attendees at a fraction of traditional marketing expenses.
4.9/5

Excellent 4.9 of 5 stars rating

Based on 5,000+ real users reviews

Our event sold out weeks early—Zach’s ads were the driving force.
Heather S.
Event Marketing Manager
He knew exactly how to reach the right audience fast. Ticket sales took off.
Matt B.
Event Operations Manager
He made it easy—ads ran, tickets sold, and we hit record numbers.
Jason T.
Marketing Director
Every dollar spent brought people through the door. The ROI was unbeatable.
Alyssa J.
Promotions Director
Zach helped us sell thousands of tickets without wasting a dime on low-quality traffic.
Tommie L.
Live Event Producer
We’ve run events for years—this was by far our best turnout, thanks to his campaigns.
Danielle M.
Digital Advertising Coordinator

Trusted by 10,000+ Marketers

Learn the exact strategies we use to generate leads and revenue across industries—step-by-step.