Top 7 reasons you should consider Google analytics 4

Google Analytics 4 (GA4) is a new version of Google Analytics that offers a number of new features and benefits for businesses and website owners. Here are the top 7 reasons why you should consider using GA4:

1. 1. Automated insights: GA4 uses machine learning to automatically detect patterns and anomalies in your website data, and then surfaces those insights to you through its new “Insights” feature. This makes it easier for you to identify key trends and opportunities for optimization.

1. 1. Cross-device tracking: GA4 allows you to track users across devices, so you can see how they interact with your website and apps on different devices. This can be especially useful for understanding how users engage with your business on mobile versus desktop.

1. 1. Enhanced e-commerce tracking: GA4 offers more detailed e-commerce tracking, so you can better understand how users interact with your online store and products. You can see data on product views, add-to-cart actions, checkout processes, and more.

1. 1. Better user-level data: GA4 allows you to see data on individual users, rather than just aggregated data. This can be especially useful for understanding how different user segments engage with your website, and for identifying high-value users.

1. 1. Event-based tracking: GA4 uses an event-based tracking system, which allows you to track specific actions and interactions on your website. This can be useful for understanding how users engage with different parts of your website, and for tracking custom events that aren’t automatically tracked by GA4.

1. 1. Improved data privacy: GA4 includes new privacy features that allow you to better control how your user data is collected and used. This includes the ability to limit data retention and to configure your data sharing settings.

1. 1. Simplified setup: GA4 has a simplified setup process that makes it easier for you to get started with tracking your website data. You can set up GA4 using the GA4 Configuration Wizard, and then use the GA4 interface to customize your tracking and reporting.

Overall, GA4 offers a wide range of new features and benefits that can help you better understand how users interact with your website and make more data-driven decisions. It is worth considering if you are looking for a more advanced analytics solution.