In just 30 days, this Google Ads Masterclass will teach you how to build, launch, and scale campaigns that actually drive results.
Whether you’re running ads for your own business or managing client accounts, this course gives you the tools, strategies, and insider knowledge to make every dollar count. You’ll learn how to create high-converting campaigns, avoid common (costly) mistakes, and optimize for real performance—not vanity metrics.
Every lesson is designed to help you take action immediately—so you’re not just learning, you’re building. By the end of the 30 days, you’ll be confidently running campaigns that get results, with a skillset that pays for itself again and again.
Discover the systems, strategies, and optimizations used by top-performing advertisers.
Starting at $19.99 per month after trial
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Downloadable templates and guides to help you launch and optimize with confidence.
From basics to advanced strategies—learn what actually works.
A plain-English glossary so you’re never confused by the data.
A ready-to-fill framework to map out your strategy before launch.
With over 40% market share, Google leads the charge in connecting businesses to billions of potential customers worldwide.
With $280 billion in annual ad revenue, Google dominates paid search and beyond.
Google Ads connect you to 90% of internet users across search, display, and video platforms.
Google’s advanced AI tools optimize campaigns in real time, ensuring you reach the right audience.
A step-by-step guide to mastering Google Ads—learn how to structure campaigns, refine targeting, optimize ad performance, and implement advanced strategies to maximize ROI.
Start your journey with a solid foundation in Google Ads. In this module, you’ll learn exactly how Google Ads works, why it’s one of the most powerful online advertising platforms, and how businesses of all sizes use it to drive measurable results. You’ll understand key concepts like bidding, targeting, and ad placement so you can confidently move forward into campaign setup and optimization.
Master the essential setup steps that set the stage for success. This section of the Masterclass walks you through creating and organizing your Google Ads account, building well-structured campaigns, and selecting the right settings to maximize performance from the start. You’ll learn best practices for budgets, targeting, and account organization so your campaigns are ready to scale without wasted spend.
Keyword Research is the foundation of every successful Google Ads campaign. In this section, you’ll learn how to uncover high-converting keywords, analyze competition, and identify hidden opportunities your competitors miss. We’ll cover tools and strategies to find the perfect balance between search volume, competition, and cost so you can target the right audience at the right time. By the end, you’ll know exactly how to build a keyword strategy that reduces wasted spend and increases campaign performance.
Crafting compelling ads is what turns clicks into customers. This section teaches you how to write ad copy that grabs attention, sparks interest, and drives action. You’ll explore best practices for responsive search ads, display ads, and other formats while learning how to match messaging with user intent. We’ll also cover ad policies, A/B testing, and advanced optimization tactics so your ads don’t just show up—they stand out. By the end, you’ll have the skills to create ads that consistently deliver higher click-through and conversion rates.
Ad Extensions are one of the most powerful ways to increase visibility and improve click-through rates without increasing costs. In this section, you’ll learn how to use sitelinks, callouts, structured snippets, location extensions, and more to make your ads stand out in competitive auctions. We’ll also cover best practices for choosing the right extensions for different campaign types and how to track their impact on performance. By the end, you’ll know how to leverage extensions strategically to boost ad relevance, credibility, and ROI.
Without proper tracking, you’re flying blind in Google Ads. This section of the Google Masterclass teaches you how to set up and analyze conversion tracking so you can clearly measure success, optimize campaigns, and prove ROI. You’ll discover how to use Google Tag Manager, track form fills, calls, purchases, and other key actions that matter to your business. Plus, we’ll cover attribution models and data-driven decision making so you’re not just guessing—you’re scaling campaigns with confidence based on real numbers.
Yes. The course is structured with over 20 hours of recorded lessons, designed so you can master Google Ads fundamentals and advanced strategies within 30 days—even if you’re starting from scratch.
Unlike scattered free resources, this Masterclass follows a step-by-step curriculum, includes cheat sheets, quizzes, and tests, and awards you a certification upon completion—ensuring you gain both knowledge and credibility.
Absolutely. No prior Google Ads experience is required. The lessons start with the basics, then progress into advanced targeting, bidding, and optimization techniques.
We recommend 5–7 hours per week. At that pace, you can complete all 20+ hours of recorded content, quizzes, and certification tests within 30 days.
Yes. After completing all modules, quizzes, and the final test, you’ll receive an official certificate proving your Google Ads proficiency—great for resumes, portfolios, and LinkedIn profiles.
Yes. The course goes beyond setup and teaches you how to analyze data, adjust targeting, and refine bidding so you can reduce wasted spend and maximize return on investment.
Yes. The course is entirely self-paced. You can start anytime, watch lessons at your convenience, and revisit modules as often as you like.
Yes. In addition to recorded lessons, you’ll complete quizzes and tests to reinforce your learning, plus work through real-world scenarios using downloadable cheat sheets.
This course is ideal for small business owners, marketers, freelancers, or anyone looking to run profitable Google Ads campaigns without hiring an agency.
Yes. You’ll learn proven strategies for keyword selection, ad copywriting, bid adjustments, and Quality Score optimization to lower CPC and maximize your return on investment.
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