Google Ads Masterclass

Grow With Google
Categories Pay Per Click Advertising
Learn Google Ads and Start Driving Real Results

This course gives you the tools, strategies, and insider knowledge to build campaigns that actually convert. Whether you’re launching ads for your own business or managing accounts for clients, you’ll learn how to create, optimize, and scale with confidence—no fluff, just real-world results.

Material Includes

  • Step-by-step video lessons
  • Downloadable PDF guides and checklists
  • Real-world campaign walkthroughs
  • Google Ads strategy templates
  • Keyword research tools and frameworks
  • Ad copywriting swipe file
  • Live campaign build examples
  • Quizzes to reinforce learning
  • Certificate of Completion

Requirements

  • No prior experience needed
  • Watch each lesson in order
  • Take notes—you’ll retain more and have reference material
  • Apply what you learn through practice

Subscriptions

Start from
$99.00
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  • Level
    All Levels
  • Duration
    24 hours
  • Last Updated
    April 17, 2025
  • Certificate
    Certificate of completion

A course by

ZB

Tags

paid search ppc remote jobs sem

Target Audience

  • Aspiring marketers
  • Freelancers
  • Business owners
  • Marketing pros
  • Career changers
  • Remote workers
  • Agency teams

What will I learn?

  • Google Ads from concept to conversion
  • Keyword research that drives real results
  • Assets to boost performance
  • Full-funnel conversion tracking
  • Automation & advanced targeting
  • Structure campaigns for any business
  • Write ad copy that converts
  • Budgets, bid strategies & optimize for ROl
  • Read the data, adjust & scale
  • Campaign builds, examples & case studies

Course Curriculum

What Are Google Ads?
Master the fundamentals of Google Ads, including its importance, advantages, and campaign types. Learn how to set clear goals and understand the auction system to create impactful and results-driven campaigns.

  • What are Google Ads?
    05:35
  • Advantages Of Using Google Ads
    02:39
  • Different Types Of Google Ads Campaigns
    04:41
  • Setting Goals & Objectives
    03:10
  • Intro To The Google Ads Auction System
    03:29

Understanding Google Ads Structure
Gain a clear understanding of the structure of Google Ads campaigns, from account setup to ad groups and keywords. Learn how to organize your campaigns effectively for optimal performance and efficient management.

Case Studies

Key Metrics
Dive into the essential metrics that drive success in Google Ads campaigns. Learn how to analyze performance data effectively and use key metrics to optimize your advertising strategy.

Campaign Budget
Learn how to effectively manage your Google Ads campaign budget to maximize results while staying cost-efficient. This topic covers budgeting strategies, setting limits, and optimizing ad spend for better ROI.

Bidding
Understand the fundamentals of bidding in Google Ads and how it impacts your campaign's performance. This topic covers bid strategies, setting bid amounts, and optimizing bids to achieve your advertising goals.

Networks (Where Ads Are Shown)
Explore the various networks where Google Ads can be displayed, including Search, Display, Video, Shopping, and App networks. Learn how to choose the right network to align with your campaign goals and reach your target audience effectively.

Understanding Keywords
Delve into the fundamentals of keywords in Google Ads and their critical role in connecting your ads with the right audience. Learn how to research, organize, and optimize keywords to enhance campaign relevance and performance.

Keyword Research
Master the art of keyword research to identify high-performing keywords that align with your campaign goals. Learn tools, techniques, and strategies to uncover valuable keywords and drive targeted traffic to your ads.

Keyword Planning
Learn how to effectively plan and organize keywords to align with your campaign objectives. This topic covers strategies for grouping keywords, balancing search volume with relevance, and creating a structure that maximizes performance.

Match Types
Understand the different keyword match types in Google Ads and their impact on targeting and performance. Learn how to use match types effectively to control which searches trigger your ads and optimize your campaigns.

Negative Keywords
Discover the importance of negative keywords in Google Ads and how they help refine your campaign targeting. Learn strategies to exclude irrelevant traffic, improve ad relevance, and optimize your ad spend.

Keyword Research – Finding Keywords
Learn the process of finding effective keywords to drive targeted traffic and improve your Google Ads campaigns. This topic covers tools, techniques, and strategies to identify high-performing keywords that align with your goals.

Keyword Research – Spy on Competitors
Gain a competitive edge by learning how to research and analyze your competitors' keywords. This topic covers tools and strategies to uncover competitor insights and use them to enhance your Google Ads campaigns.

Keyword Planning – Using The Buyer’s Funnel
Learn how to align your keyword planning with the stages of the buyer’s funnel to target users effectively at every step of their journey. This topic covers strategies for selecting keywords that guide potential customers from awareness to conversion.

Keyword Planning – Volume & Cost Estimates
Learn how to use keyword volume and cost estimates to plan effective Google Ads campaigns. This topic covers tools and strategies to balance budget considerations with keyword performance potential.

Calculating Initial Max CPC bids
Learn how to calculate initial maximum cost-per-click (Max CPC) bids for your Google Ads campaigns. This topic covers strategies and formulas to determine the optimal starting bid to maximize performance while staying within budget.

Quality Score
Understand the importance of Quality Score in Google Ads and its impact on campaign performance. This topic covers the factors influencing Quality Score, how it affects Ad Rank and CPC, and strategies to improve it for better results.

Ad Rank
Learn the fundamentals of Ad Rank in Google Ads and its role in determining ad placement and performance. This topic covers the factors influencing Ad Rank, its impact on CPC, and strategies to optimize it for better visibility and results.

Dynamic Search Ads Settings
Explore the settings and features of Dynamic Search Ads (DSAs) in Google Ads and learn how to use them to reach a wider audience. This topic covers setup, targeting options, and best practices for optimizing DSAs.

Setting Up Your Ad Groups
Master the process of setting up ad groups in Google Ads to organize your campaigns effectively. This topic covers structuring ad groups, aligning them with keywords and ads, and strategies to enhance targeting and performance.

Ad Rules
Learn the rules and best practices for creating effective ads in Google Ads campaigns. This topic covers ad copy guidelines, compliance with Google’s policies, and strategies to maximize ad performance while adhering to the rules.

Principles of Successful Text Ads
Master the principles of creating successful text ads that capture attention and drive results. This topic covers the essential elements of effective ad copy, tips for improving relevance, and strategies to maximize engagement and conversions.

Bidding Strategies & When To Use Them
Explore the various bidding strategies available in Google Ads and learn how to choose the right one for your campaign goals. This topic covers the purpose of bidding strategies, their benefits, and when to use each to maximize performance and ROI.

Automated Bidding Strategies
Explore the power of automated bidding strategies in Google Ads and how they use machine learning to optimize performance. This topic covers the various automated bidding options, their benefits, and when to use them for specific campaign goals.

Manual Bidding Strategy (Enhanced CPC)
Explore the Enhanced CPC (Cost Per Click) manual bidding strategy and how it combines manual control with automated adjustments. Learn how Enhanced CPC optimizes bids to drive conversions while maintaining flexibility in your campaigns.

Campaign Start & End Dates
Learn how to set campaign start and end dates in Google Ads to align with your marketing goals. This topic covers the importance of scheduling campaigns effectively and strategies to maximize impact during specific timeframes.

Location Targeting
Master the art of location targeting in Google Ads to reach the right audience in specific geographic areas. This topic covers strategies for setting up location targeting, refining your approach, and optimizing campaigns for local and global audiences.

Audience Types
Explore the different audience types available in Google Ads and learn how to use them to connect with your ideal customers. This topic covers strategies for building, targeting, and optimizing audiences to improve campaign relevance and performance.

Ads Schedule
Learn how to set up and manage ad schedules in Google Ads to ensure your campaigns reach the right audience at the right time. This topic covers strategies for optimizing ad delivery based on user behavior and campaign goals.

Ad Rotation
Understand the concept of ad rotation in Google Ads and how it impacts the delivery and performance of your ads. This topic covers the different ad rotation options, their benefits, and strategies for optimizing ad rotation to achieve better results.

Sitelink Extensions
Discover the power of sitelink extensions in Google Ads and how they can improve ad visibility and click-through rates. This topic covers the setup, best practices, and benefits of using sitelinks to enhance the user experience and drive more conversions.

Callout Extensions
Learn about callout extensions in Google Ads and how they can enhance your ads by highlighting key information. This topic covers the setup, best practices, and benefits of using callout extensions to boost ad visibility and engagement.

Call Extensions
Discover how call extensions in Google Ads can enhance your ads by providing a direct way for users to contact you. This topic covers the setup, best practices, and benefits of using call extensions to drive customer interactions and conversions.

Structured Snippet Extensions
Learn about Structured Snippet Extensions in Google Ads and how they can add valuable, structured information to your ads. This topic covers the setup, best practices, and benefits of using structured snippets to highlight key features or aspects of your products and services.

Lead Form Extension
Learn about Lead Form Extensions in Google Ads and how they allow you to collect leads directly from your ads. This topic covers the setup, best practices, and benefits of using lead form extensions to capture user information and drive conversions.

Promotion Extensions
Learn about Promotion Extensions in Google Ads and how they help highlight special offers or discounts in your ads. This topic covers the setup, best practices, and benefits of using promotion extensions to attract more clicks and drive conversions.

Price Extensions
Learn about Price Extensions in Google Ads and how they allow you to display your product or service prices directly in your ads. This topic covers the setup, best practices, and benefits of using price extensions to attract clicks and improve conversions.

Location Extensions
Learn about Location Extensions in Google Ads and how they help drive local traffic by displaying your business address, phone number, and a map to potential customers. This topic covers the setup, best practices, and benefits of using location extensions to improve visibility and drive in-store visits.

Image Extensions
Explore the benefits of Image Extensions in Google Ads and how they allow you to enhance your ads with visually appealing images. This topic covers the setup, best practices, and advantages of using image extensions to increase engagement and improve ad performance.

Billing
Understand the billing process in Google Ads, including setting up payment methods, managing invoices, and optimizing your budget for cost-effective campaigns. This topic covers key billing features, best practices, and how to ensure smooth payment management for your ad campaigns.

Conversion Tracking
Learn the importance of conversion tracking in Google Ads and how it helps measure the effectiveness of your campaigns. This topic covers setting up conversion tracking, analyzing results, and optimizing campaigns based on conversion data to improve ROI.

Bonus – Getting The Job
Learn proven strategies for landing your next paid search role, from crafting a standout resume to navigating job platforms and acing interviews. This topic covers essential resume-building tips, where and how to find the best PPC job opportunities, and effective interview preparation techniques that will help you confidently showcase your skills and experience to future employers.

Bonus – Google Ads vs Facebook Ads
Understand the key differences between Google Ads and Facebook Ads, and learn how each platform can effectively serve your marketing objectives. This topic covers the strengths, targeting capabilities, costs, and best use cases of each channel, helping you determine the most suitable strategy for your business goals.

Bonus – Performance Max
Explore Google's Performance Max campaigns, designed to maximize conversions and streamline campaign management using automation and AI. This topic covers how Performance Max works, when and why to use it, best practices for setup, and strategies for optimizing your campaigns to achieve the best results across all Google Ads placements.

Bonus – Let’s Build a Google Ads Campaign
Follow along step-by-step as we create a Google Ads campaign from scratch. This hands-on, practical walkthrough shows you exactly how to set up, structure, and launch an effective campaign. By seeing the entire process in action, you'll gain the confidence and skills needed to build successful Google Ads campaigns on your own.

Bonus – Let’s Get Google Certified
Confidently prepare to pass all Google Ads certifications with comprehensive quizzes covering every concept from Google's certification exams. This topic provides targeted practice to ensure mastery, clear explanations, and the tools you need to guarantee success on your certification journey.

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