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THE MODERN GOOGLE ADS COURSE

Hands-on keyboard Google Ads course that takes you from basics to expert level, no experience needed.

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Last Updated:January 28, 2026

Previously $99 · On Sale For $49

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What you'll learn in this course

Understand how Google Ads works, why it’s effective, and how businesses use it to drive measurable results before you touch budgets or settings.

Learn how to write ads that match user intent, earn clicks, and stand out in competitive auctions using proven copy frameworks.

Understand how bidding works, when to use manual vs automated strategies, and how to align bids with your business goals.

Learn how to test ads, keywords, and settings methodically so decisions are based on data instead of guesswork.

Learn how to properly set up and organize your Google Ads account so campaigns are clean, scalable, and built for long-term profitable performance.

Use extensions strategically to increase visibility, improve CTR, and add credibility without increasing your cost per click.

Learn how to reach the right users using location, demographics, in-market audiences, and remarketing without over-targeting.

Analyze competitor strategies to uncover gaps, avoid costly mistakes, and position your ads more effectively in your market.

Discover how to find high-intent keywords, evaluate competition, and build keyword lists that attract qualified traffic without wasting spend.

Set up and understand conversion tracking so you know what’s actually working and can optimize campaigns based on real data.

Identify what to adjust, when to adjust it, and how to improve performance over time without breaking what’s already working.

Learn how to increase spend responsibly, control costs, and scale campaigns without sacrificing efficiency or ROI.

What's included?

Step-by-step lessons you can watch anytime, covering Google Ads foundations through real-world application at your own pace.

Clear explanations designed for beginners so you can understand Google Ads without prior experience or technical overwhelm.

See how campaigns are built, structured, and optimized using real Google Ads accounts not slides or theory.

Simple frameworks and checklists you can follow to make decisions confidently and avoid common Google Ads mistakes.

Learn on your schedule with no deadlines, allowing you to move faster or slower depending on your experience level.

Content is continuously updated to reflect changes in Google Ads so you’re not learning outdated tactics.

Watch lessons on desktop, tablet, or mobile so you can learn wherever it’s convenient for you.

Simple monthly access with no long-term commitment, so you can learn risk-free and stay only if it’s valuable.

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YOUR INSTRUCTOR

Zachery Bauman

Top 10 Google Ads Educator in The World

Google Ads Masterclass

A step-by-step guide to mastering Google Ads—learn how to structure campaigns, refine targeting, optimize ad performance, and implement advanced strategies to maximize ROI.

Intro to Google Ads course graphic with laptop and Google Ads logo

Intro to Google Ads

  • 16 Lessons
  • 4 Hours
  • 4 Tasks

Start your journey with a solid foundation in Google Ads. In this module, you’ll learn exactly how Google Ads works, why it’s one of the most powerful online advertising platforms, and how businesses of all sizes use it to drive measurable results. You’ll understand key concepts like bidding, targeting, and ad placement so you can confidently move forward into campaign setup and optimization.

Google Ads Masterclass Setup and Basics module graphic with Google Ads logo and campaign setup icons

Setup & Basics

  • 30 Lessons
  • 4 Hours
  • 3 Tasks

Master the essential setup steps that set the stage for success. This section of the Masterclass walks you through creating and organizing your Google Ads account, building well-structured campaigns, and selecting the right settings to maximize performance from the start. You’ll learn best practices for budgets, targeting, and account organization so your campaigns are ready to scale without wasted spend.

Google Ads Masterclass Keyword Research module graphic with charts and search data visualization.

Keyword Research

  • 36 Lessons
  • 4 Hours
  • 2 Tasks

Keyword Research is the foundation of every successful Google Ads campaign. In this section, you’ll learn how to uncover high-converting keywords, analyze competition, and identify hidden opportunities your competitors miss. We’ll cover tools and strategies to find the perfect balance between search volume, competition, and cost so you can target the right audience at the right time. By the end, you’ll know exactly how to build a keyword strategy that reduces wasted spend and increases campaign performance.

Google Ads Masterclass Ad Creation module graphic showing search ad example with magnifying glass.

Ad Creation

  • 48 Lessons
  • 4 Hours
  • 4 Tasks

Crafting compelling ads is what turns clicks into customers. This section teaches you how to write ad copy that grabs attention, sparks interest, and drives action. You’ll explore best practices for responsive search ads, display ads, and other formats while learning how to match messaging with user intent. We’ll also cover ad policies, A/B testing, and advanced optimization tactics so your ads don’t just show up—they stand out. By the end, you’ll have the skills to create ads that consistently deliver higher click-through and conversion rates.

Google Ads Masterclass Ad Extensions module graphic showing sitelinks, call, location, and other extension icons.

Ad Extensions

  • 19 Lessons
  • 4 Hours
  • 3 Tasks

Ad Extensions are one of the most powerful ways to increase visibility and improve click-through rates without increasing costs. In this section, you’ll learn how to use sitelinks, callouts, structured snippets, location extensions, and more to make your ads stand out in competitive auctions. We’ll also cover best practices for choosing the right extensions for different campaign types and how to track their impact on performance. By the end, you’ll know how to leverage extensions strategically to boost ad relevance, credibility, and ROI.

Google Ads Masterclass Conversion Tracking module graphic with charts, analytics, and Google Tag Manager icon

Conversion Tracking

  • 8 Lessons
  • 4 Hours
  • 2 Tasks

Without proper tracking, you’re flying blind in Google Ads. This section of the Google Masterclass teaches you how to set up and analyze conversion tracking so you can clearly measure success, optimize campaigns, and prove ROI. You’ll discover how to use Google Tag Manager, track form fills, calls, purchases, and other key actions that matter to your business. Plus, we’ll cover attribution models and data-driven decision making so you’re not just guessing—you’re scaling campaigns with confidence based on real numbers.

A sneak peek inside the course

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Includes Google Ads Toolkit

Downloadable templates and guides to help you launch and optimize with confidence.

Illustration of an open handbook with the Google Ads logo, representing the Google Ads Handbook.

Google Ads Handbook

From basics to advanced strategies—learn what actually works.

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Graphic of a laptop showing keyword data, symbolizing the Google Ads Vocabulary Cheat Sheet.

Vocabulary Cheat Sheet

A plain-English glossary so you’re never confused by the data.

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Illustration of a computer screen with charts and a magnifying glass, representing the Google Ads Strategy Game Plan.

Ad Strategy Game Plan

A ready-to-fill framework to map out your strategy before launch.

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Real-life success from our students

Alexa Moore

Rated 5 out of 5

"This finally made Google Ads make sense. I’ve watched a ton of YouTube videos and still felt lost. This course broke things down in a way that actually clicked. I’m way more confident looking at my account now and I finally understand what the metrics mean."

Rated 5 out of 5

"Clear, structured, and not overwhelming. What I liked most is that it doesn’t assume you already know everything. Each lesson builds on the last, and the real account walkthroughs helped connect the dots."

Smiling man in a cap giving a testimonial for concrete coating business success with Google Ads.

Chris Wilks

Jordan Levine

Rated 5 out of 5

"Worth it just to avoid costly mistakes. I was about to launch my first Google Ads campaign and honestly would have wasted money without this. The foundations alone saved me from setting things up wrong. The pacing and explanations were perfect for a beginner."

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View The Lesson Breakdown

What Are Google Ads?
Master the fundamentals of Google Ads, including its importance, advantages, and campaign types. Learn how to set clear goals and understand the auction system to create impactful and results-driven campaigns.

Understanding Google Ads Structure
Gain a clear understanding of the structure of Google Ads campaigns, from account setup to ad groups and keywords. Learn how to organize your campaigns effectively for optimal performance and efficient management.

Case Studies

Key Metrics
Dive into the essential metrics that drive success in Google Ads campaigns. Learn how to analyze performance data effectively and use key metrics to optimize your advertising strategy.

Campaign Budget
Learn how to effectively manage your Google Ads campaign budget to maximize results while staying cost-efficient. This topic covers budgeting strategies, setting limits, and optimizing ad spend for better ROI.

Bidding
Understand the fundamentals of bidding in Google Ads and how it impacts your campaign's performance. This topic covers bid strategies, setting bid amounts, and optimizing bids to achieve your advertising goals.

Networks (Where Ads Are Shown)
Explore the various networks where Google Ads can be displayed, including Search, Display, Video, Shopping, and App networks. Learn how to choose the right network to align with your campaign goals and reach your target audience effectively.

Understanding Keywords
Delve into the fundamentals of keywords in Google Ads and their critical role in connecting your ads with the right audience. Learn how to research, organize, and optimize keywords to enhance campaign relevance and performance.

Keyword Research
Master the art of keyword research to identify high-performing keywords that align with your campaign goals. Learn tools, techniques, and strategies to uncover valuable keywords and drive targeted traffic to your ads.

Keyword Planning
Learn how to effectively plan and organize keywords to align with your campaign objectives. This topic covers strategies for grouping keywords, balancing search volume with relevance, and creating a structure that maximizes performance.

Match Types
Understand the different keyword match types in Google Ads and their impact on targeting and performance. Learn how to use match types effectively to control which searches trigger your ads and optimize your campaigns.

Negative Keywords
Discover the importance of negative keywords in Google Ads and how they help refine your campaign targeting. Learn strategies to exclude irrelevant traffic, improve ad relevance, and optimize your ad spend.

Keyword Research – Finding Keywords
Learn the process of finding effective keywords to drive targeted traffic and improve your Google Ads campaigns. This topic covers tools, techniques, and strategies to identify high-performing keywords that align with your goals.

Keyword Research – Spy on Competitors
Gain a competitive edge by learning how to research and analyze your competitors' keywords. This topic covers tools and strategies to uncover competitor insights and use them to enhance your Google Ads campaigns.

Keyword Planning – Using The Buyer’s Funnel
Learn how to align your keyword planning with the stages of the buyer’s funnel to target users effectively at every step of their journey. This topic covers strategies for selecting keywords that guide potential customers from awareness to conversion.

Keyword Planning – Volume & Cost Estimates
Learn how to use keyword volume and cost estimates to plan effective Google Ads campaigns. This topic covers tools and strategies to balance budget considerations with keyword performance potential.

Calculating Initial Max CPC bids
Learn how to calculate initial maximum cost-per-click (Max CPC) bids for your Google Ads campaigns. This topic covers strategies and formulas to determine the optimal starting bid to maximize performance while staying within budget.

Quality Score
Understand the importance of Quality Score in Google Ads and its impact on campaign performance. This topic covers the factors influencing Quality Score, how it affects Ad Rank and CPC, and strategies to improve it for better results.

Ad Rank
Learn the fundamentals of Ad Rank in Google Ads and its role in determining ad placement and performance. This topic covers the factors influencing Ad Rank, its impact on CPC, and strategies to optimize it for better visibility and results.

Dynamic Search Ads Settings
Explore the settings and features of Dynamic Search Ads (DSAs) in Google Ads and learn how to use them to reach a wider audience. This topic covers setup, targeting options, and best practices for optimizing DSAs.

Setting Up Your Ad Groups
Master the process of setting up ad groups in Google Ads to organize your campaigns effectively. This topic covers structuring ad groups, aligning them with keywords and ads, and strategies to enhance targeting and performance.

Ad Rules
Learn the rules and best practices for creating effective ads in Google Ads campaigns. This topic covers ad copy guidelines, compliance with Google’s policies, and strategies to maximize ad performance while adhering to the rules.

Principles of Successful Text Ads
Master the principles of creating successful text ads that capture attention and drive results. This topic covers the essential elements of effective ad copy, tips for improving relevance, and strategies to maximize engagement and conversions.

Bidding Strategies & When To Use Them
Explore the various bidding strategies available in Google Ads and learn how to choose the right one for your campaign goals. This topic covers the purpose of bidding strategies, their benefits, and when to use each to maximize performance and ROI.

Automated Bidding Strategies
Explore the power of automated bidding strategies in Google Ads and how they use machine learning to optimize performance. This topic covers the various automated bidding options, their benefits, and when to use them for specific campaign goals.

Manual Bidding Strategy (Enhanced CPC)
Explore the Enhanced CPC (Cost Per Click) manual bidding strategy and how it combines manual control with automated adjustments. Learn how Enhanced CPC optimizes bids to drive conversions while maintaining flexibility in your campaigns.

Campaign Start & End Dates
Learn how to set campaign start and end dates in Google Ads to align with your marketing goals. This topic covers the importance of scheduling campaigns effectively and strategies to maximize impact during specific timeframes.

Location Targeting
Master the art of location targeting in Google Ads to reach the right audience in specific geographic areas. This topic covers strategies for setting up location targeting, refining your approach, and optimizing campaigns for local and global audiences.

Audience Types
Explore the different audience types available in Google Ads and learn how to use them to connect with your ideal customers. This topic covers strategies for building, targeting, and optimizing audiences to improve campaign relevance and performance.

Ads Schedule
Learn how to set up and manage ad schedules in Google Ads to ensure your campaigns reach the right audience at the right time. This topic covers strategies for optimizing ad delivery based on user behavior and campaign goals.

Ad Rotation
Understand the concept of ad rotation in Google Ads and how it impacts the delivery and performance of your ads. This topic covers the different ad rotation options, their benefits, and strategies for optimizing ad rotation to achieve better results.

Sitelink Extensions
Discover the power of sitelink extensions in Google Ads and how they can improve ad visibility and click-through rates. This topic covers the setup, best practices, and benefits of using sitelinks to enhance the user experience and drive more conversions.

Callout Extensions
Learn about callout extensions in Google Ads and how they can enhance your ads by highlighting key information. This topic covers the setup, best practices, and benefits of using callout extensions to boost ad visibility and engagement.

Call Extensions
Discover how call extensions in Google Ads can enhance your ads by providing a direct way for users to contact you. This topic covers the setup, best practices, and benefits of using call extensions to drive customer interactions and conversions.

Structured Snippet Extensions
Learn about Structured Snippet Extensions in Google Ads and how they can add valuable, structured information to your ads. This topic covers the setup, best practices, and benefits of using structured snippets to highlight key features or aspects of your products and services.

Lead Form Extension
Learn about Lead Form Extensions in Google Ads and how they allow you to collect leads directly from your ads. This topic covers the setup, best practices, and benefits of using lead form extensions to capture user information and drive conversions.

Promotion Extensions
Learn about Promotion Extensions in Google Ads and how they help highlight special offers or discounts in your ads. This topic covers the setup, best practices, and benefits of using promotion extensions to attract more clicks and drive conversions.

Price Extensions
Learn about Price Extensions in Google Ads and how they allow you to display your product or service prices directly in your ads. This topic covers the setup, best practices, and benefits of using price extensions to attract clicks and improve conversions.

Location Extensions
Learn about Location Extensions in Google Ads and how they help drive local traffic by displaying your business address, phone number, and a map to potential customers. This topic covers the setup, best practices, and benefits of using location extensions to improve visibility and drive in-store visits.

Image Extensions
Explore the benefits of Image Extensions in Google Ads and how they allow you to enhance your ads with visually appealing images. This topic covers the setup, best practices, and advantages of using image extensions to increase engagement and improve ad performance.

Billing
Understand the billing process in Google Ads, including setting up payment methods, managing invoices, and optimizing your budget for cost-effective campaigns. This topic covers key billing features, best practices, and how to ensure smooth payment management for your ad campaigns.

Conversion Tracking
Learn the importance of conversion tracking in Google Ads and how it helps measure the effectiveness of your campaigns. This topic covers setting up conversion tracking, analyzing results, and optimizing campaigns based on conversion data to improve ROI.

Bonus – Getting The Job
Learn proven strategies for landing your next paid search role, from crafting a standout resume to navigating job platforms and acing interviews. This topic covers essential resume-building tips, where and how to find the best PPC job opportunities, and effective interview preparation techniques that will help you confidently showcase your skills and experience to future employers.

Bonus – Google Ads vs Facebook Ads
Understand the key differences between Google Ads and Facebook Ads, and learn how each platform can effectively serve your marketing objectives. This topic covers the strengths, targeting capabilities, costs, and best use cases of each channel, helping you determine the most suitable strategy for your business goals.

Bonus – Performance Max
Explore Google's Performance Max campaigns, designed to maximize conversions and streamline campaign management using automation and AI. This topic covers how Performance Max works, when and why to use it, best practices for setup, and strategies for optimizing your campaigns to achieve the best results across all Google Ads placements.

Bonus – Let’s Build a Google Ads Campaign
Follow along step-by-step as we create a Google Ads campaign from scratch. This hands-on, practical walkthrough shows you exactly how to set up, structure, and launch an effective campaign. By seeing the entire process in action, you'll gain the confidence and skills needed to build successful Google Ads campaigns on your own.

Bonus – Let’s Get Google Certified
Confidently prepare to pass all Google Ads certifications with comprehensive quizzes covering every concept from Google's certification exams. This topic provides targeted practice to ensure mastery, clear explanations, and the tools you need to guarantee success on your certification journey.

Google Ads Masterclass FAQs

Yes. The course is structured with over 20 hours of recorded lessons, designed so you can master Google Ads fundamentals and advanced strategies within 30 days—even if you’re starting from scratch.

Unlike scattered free resources, this Masterclass follows a step-by-step curriculum, includes cheat sheets, quizzes, and tests, and awards you a certification upon completion—ensuring you gain both knowledge and credibility.

Absolutely. No prior Google Ads experience is required. The lessons start with the basics, then progress into advanced targeting, bidding, and optimization techniques.

We recommend 5–7 hours per week. At that pace, you can complete all 20+ hours of recorded content, quizzes, and certification tests within 30 days.

Yes. After completing all modules, quizzes, and the final test, you’ll receive an official certificate proving your Google Ads proficiency—great for resumes, portfolios, and LinkedIn profiles.

Yes. The course goes beyond setup and teaches you how to analyze data, adjust targeting, and refine bidding so you can reduce wasted spend and maximize return on investment.

Yes. The course is entirely self-paced. You can start anytime, watch lessons at your convenience, and revisit modules as often as you like.

Yes. In addition to recorded lessons, you’ll complete quizzes and tests to reinforce your learning, plus work through real-world scenarios using downloadable cheat sheets.

This course is ideal for small business owners, marketers, freelancers, or anyone looking to run profitable Google Ads campaigns without hiring an agency.

Yes. You’ll learn proven strategies for keyword selection, ad copywriting, bid adjustments, and Quality Score optimization to lower CPC and maximize your return on investment.

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